Martin Rugfelt is the Director of Intelligent Process Optimization at Weir Minerals, where he leads global efforts to deploy AI-driven solutions that enhance efficiency, reduce environmental impact, and unlock performance gains in mineral processing. A serial entrepreneur with more than 15 years in artificial intelligence, Martin brings deep expertise in applying algorithmic optimization to real-world industrial challenges.
Before joining Weir, he was the founder and CEO of SentianAI, a company focused on intelligent control systems for complex processes. He also played a key role in the growth of Expertmaker, acquired by eBay in 2016, and has held leadership positions in both startups and multinational telecoms. His career reflects a consistent vision: making industries smarter through the practical integration of cutting-edge AI.
Martin holds a degree in Business Administration from Lund University and has helped build multiple AI ventures across sectors—from life sciences to heavy industry. At Weir, he’s now focused on transforming mining into a more sustainable, intelligent operation.